Led by founders Marissa Sackler and Simon Isaacs, Beespace is a new concept nonprofit incubator, helping to identify and launch the next generation of innovative nonprofits. By providing shared services, office space, and support from a dynamic community of innovators and leaders, Beespace is poised to launch the best and the brightest nonprofits looking to Profit the World.
We worked intimately with Interim Executive Director, Simon Isaacs from the ground up to develop the brand from the core brand positioning and brand manifesto to the visual brand identity, print collateral, website design, and office branding. We crafted an aspirational brand motto, Profit the World that champions the values, purpose, and intent of the organization. Alongside this process, we developed the core brand identity looking to distill all Beespace has to offer into a visual brand language from the logo and typography to the photography direction and icon development. It was essential that the visual identity embodied the progressive spirit, vibrant nature and energetic intentions of the organization.
One of the most exciting pieces of this brand is the Profit the World mural created to live permanently in the space. The mural is a dynamic and abstract expression of the internal ethos, energy, and values of the incubator and is a visual feast to enjoy and inspire over and again.
We are honored to be a part of bringing this incredible brand to life and look forward to continuing to support the organization and it’s incubees as they forge forth to Profit the World.
Blue Hill brings a taste of their exquisite, award-winning dining experience to your local dairy aisle with the launch of their savory yogurt line, Blue Hill Yogurt. Laureen Barber, co-owner and Design Director of Blue Hill, approached us to work with her to bring this exciting brand to life in the yogurt branding, packaging, print collateral, and website design. It was important to Laureen that the brand felt authentic to the Blue Hill brand and that it had it’s own unique identity that would stand out in a crowded yogurt dairy aisle.
From our first meeting, we were mutually inspired by the aesthetic of a vintage seed packet line for the yogurt brand and packaging. The artisanal quality of the packets meshed with the farm-to-table Blue Hill brand and felt like a natural direction for this product line. We worked with the talented Mary Woodin to craft vegetable illustrations and brushstroke lettering for each flavor. Juxtaposing the warmth of the illustrations and the cool slate struck the right balance of authenticity and refinement at the heart of the Blue Hill brand. We added level of whimsy and depth to the product experience by adding a surprise message underneath the colorful and vibrant lids.
For the product launch, we worked with Laureen and her team to develop a press kit package utilizing wooden boxes filled with samples of each flavor in small weck jars and a stack of cards that told the story of the brand and introduced the flavor profiles: Beet, Carrot, Tomato, and Butternut Squash. We worked with photographer, Ben Alsop to capture images that highlighted the natural beauty of the quality ingredients. The brand storytelling continued on the website where we aimed to take viewers effortlessly through the full experience of the yogurts — from the heritage of the Blue Hill dairy farm to the 100% grass fed quality of the milk to the tasty, savory flavor profiles and how to use the yogurts in everyday recipes.
For generations, Brooks Brothers has dressed some of our nation’s most influential figures. An American style institution since its founding in 1818, the venerable brand has consistently championed core values of timelessness, quality, and authenticity.
The Brooks Brothers Direct Team enlisted us to help rethink the web experience from the ground up. We developed and designed the customer-experience strategy, information architecture, and front-end design for the new site.
Our team collaborated to develop innovative features that embraced personalization and storytelling throughout the site. Highlights of the new experience include a new online configurator for suits, dress shirts, and tuxedos and a redesigned online dress shirt fit guide.
We are honored to be a part of this ambitious website reinvention and look forward to continuing our work with Brooks Brothers.
When we first met with founder Tracey Stewart, she expressed a desire for Moomah to be a space that would encourage creativity and connection between parents, children, and friends. A place where imagination and wonder would reign. We sought to develop an organic, dynamic brand language to translate Tracey’s vision for a multigenerational collaborative space into a memorable brand.
We first looked to identify the essence of Moomah and simplified it into four core values: connect, create, discover, and nourish. We then developed a robust visual brand language that would convey those ideals, designing variations of the logo with everyday objects that represented each value.
We pushed the boundaries of traditional identity development by extending the brand’s identity beyond the logo and name and creating an ownable graphic vernacular that encapsulated the whimsy, wonder, and heart of the brand.
We’re thrilled that our work with Moomah has been recognized by our peers in the design community by AIGA’s 365/31, How’s International Design Award, Print’s Regional Design Annuals, and in many design blogs and publications.
Aeras is a nonprofit biotech advancing the development of new tuberculosis vaccines for the world. Aeras’ mission is to develop new TB vaccines that are affordable and accessible to all who need them. When we started our work with Aeras, the organization sat at a key point in its history and was poised to standout as one of the most innovative and impactful leaders in global health and vaccine discovery. With a refreshed brand and effective visuals communications, Aeras could embody the possibility and promise of its work and people.
Our task was to strengthen Aeras’ communications with a refreshed brand and consistent, professional and differentiated visual identity system. It was essential to reflect Aeras’ innovative work and to engage our target demographic of scientists, policy makers, academics, and other opinion leaders. We created a revitalized brand system that also included an information graphics system that enabled Aeras to distill complex data into communications that connected with our audiences. Our brand refresh approach focused on the cross-section between science and humanity and on the key brand themes of innovation and impact, global collaboration, leadership, and scientific possibility. The visual brand language starts with the professional yet warm Aeras logotype, the A logo mark that speaks to their collaborative approach as well as the progress and innovation of their work, and continues through the modern information graphics alongside beautifully human photography style.
We are thrilled to have had the opportunity to work with Kari Stoever, Simon Isaacs, Annemarie Leadman and the Communications team at Aeras to develop this new brand language that will support and strengthen Aeras’ critical and important work around the world to make TB history.