What We Did
- Brand Identity
- Digital Media
- Print & Environmental
Project Details
Blue Hill brings a taste of their exquisite, award-winning dining experience to your local dairy aisle with the launch of their savory yogurt line, Blue Hill Yogurt. Laureen Barber, co-owner and Design Director of Blue Hill, approached us to work with her to bring this exciting brand to life in the yogurt branding, packaging, print collateral, and website design. It was important to Laureen that the brand felt authentic to the Blue Hill brand and that it had it’s own unique identity that would stand out in a crowded yogurt dairy aisle.
From our first meeting, we were mutually inspired by the aesthetic of a vintage seed packet line for the yogurt brand and packaging. The artisanal quality of the packets meshed with the farm-to-table Blue Hill brand and felt like a natural direction for this product line. We worked with the talented Mary Woodin to craft vegetable illustrations and brushstroke lettering for each flavor. Juxtaposing the warmth of the illustrations and the cool slate struck the right balance of authenticity and refinement at the heart of the Blue Hill brand. We added level of whimsy and depth to the product experience by adding a surprise message underneath the colorful and vibrant lids.
For the product launch, we worked with Laureen and her team to develop a press kit package utilizing wooden boxes filled with samples of each flavor in small weck jars and a stack of cards that told the story of the brand and introduced the flavor profiles: Beet, Carrot, Tomato, and Butternut Squash. We worked with photographer, Ben Alsop to capture images that highlighted the natural beauty of the quality ingredients. The brand storytelling continued on the website where we aimed to take viewers effortlessly through the full experience of the yogurts — from the heritage of the Blue Hill dairy farm to the 100% grass fed quality of the milk to the tasty, savory flavor profiles and how to use the yogurts in everyday recipes.
