What We Did
- Brand Identity
- Digital Media
Project Details
Serenbe is a 1,000-acre, sustainable community outside Atlanta, GA that offers an alternative to the hustle and bustle of city living. Set in a breathtaking landscape of rolling hills and lush greenery, Serenbe offers a simple, vibrant, and rich setting for anyone seeking a life among the trees, from those who come for a short visit to people who stay a lifetime.
We worked closely with the Serenbe team to develop an online experience that would provide a taste of the beauty, richness, and wonder of Serenbe. To that end, we showcased the breathtaking photography of the property as the leading feature of the site design. We restructured and simplified the content and information architecture of the site to display its core values and offerings in the most digestible and inviting way for both new and recurring site visitors. At Serenbe, there are magical surprises hiding around every corner; in this same spirit, we included discoverable interactions that surprise and delight as well as help illustrate the warm and inviting nature of this enchanting place.
We collaborated with the extraordinary filmmaking team of Mo Scarpelli of Rake Films and Nick Michael and Mark Slagle of 1504 to create two breathtaking videos that showcase the richness of life at Serenbe. The first video is a sensory journey through a day in the life at Serenbe that shows without telling. The second video introduces the viewer to the visionary behind the community and the story of how Serenbe came to be.
