Tamara Adlin, a Customer Experience guru known for her wealth of eCommerce experience and expertise, approached us to revamp the brand presence of her consulting company, Adlin Inc. We focused on two key areas of client interaction: her company website and business card.

Tamara’s bold, dynamic personal style is a key reason she is beloved by clients and colleagues alike. These unique qualities were the inspiration for her new logo, which we executed in her personal handwriting—an approach that imbued the result with her vibrancy and individuality. In designing the user experience and interface, we took cues from Tamara’s own work process, which utilizes ‘whiteboarding’ and post-its to solve and strategize around complex user-experience challenges. With those elements in mind, we created a fun, flexible, whiteboard-inspired framework in which to showcase her site’s various offerings, including consulting, persona development, UX Pioneer interviews, and her personal blog.

We created custom letterpress cards that were edge-painted on all four sides with the four colors showcased on the multi-colored website. Tamara frequents digital and UX conferences and it was important that, much like her, her card would stand out in the crowd. We’re thrilled to have had the opportunity to bring such a special company and identity to life.