It’s always exciting to take on a project that resonates with our own passions and pursuits. So when well known wine distributor Polaner Selections approached us about creating a wine label for Lurra Garnacha, a fresh and lively red wine produced in the heart of the Basque Country of Spain, we dove into the immersion and discovery process with great eagerness and enthusiasm.  And in our process we learned that Lurra is produced in an area called Navarra, a mini-subculture in the northeast of Spain known as sheep country.  With this in mind, we worked with one of our illustrators to create elements for the label that nods to the traditional culture of the region.  And it was only after we created the label that we learned that wine sales go up dramatically when you put an animal on the label!  Stay tuned for further collaborations with our partners at Polaner….