What We Did
- Brand Strategy
- Brand Identity
- Digital Media
- Print & Environmental
Project Details
Led by founders Marissa Sackler and Simon Isaacs, Beespace is a new concept nonprofit incubator, helping to identify and launch the next generation of innovative nonprofits. By providing shared services, office space, and support from a dynamic community of innovators and leaders, Beespace is poised to launch the best and the brightest nonprofits looking to Profit the World.
We worked intimately with Interim Executive Director, Simon Isaacs from the ground up to develop the brand from the core brand positioning and brand manifesto to the visual brand identity, print collateral, website design, and office branding. We crafted an aspirational brand motto, Profit the World that champions the values, purpose, and intent of the organization. Alongside this process, we developed the core brand identity looking to distill all Beespace has to offer into a visual brand language from the logo and typography to the photography direction and icon development. It was essential that the visual identity embodied the progressive spirit, vibrant nature and energetic intentions of the organization.
One of the most exciting pieces of this brand is the Profit the World mural created to live permanently in the space. The mural is a dynamic and abstract expression of the internal ethos, energy, and values of the incubator and is a visual feast to enjoy and inspire over and again.
We are honored to be a part of bringing this incredible brand to life and look forward to continuing to support the organization and it’s incubees as they forge forth to Profit the World.
