What We Did
- Brand Identity
- Print & Environmental
The East River Esplanade extends over two miles along the East River waterfront in New York City from the Battery Maritime Building to Pier 35 in the Lower East Side. The project is focused on revitalizing the existing waterfront space and improving the quality of life for local residents and visitors alike. The first phase of the East River Esplanade project opened to the public in Summer 2011 and aims to be completed by the end of 2016.
We worked with SHoP Architects, NYCEDC, and NYC Department of Parks and Recreation to develop the East River Esplanade’s new identity and signage system. The cornerstone of the system is the logo which doubles as an abstract letter ‘E’ as well as a visual representation of the esplanade and it’s adjoining piers. We worked with the core project stakeholders to create a robust, cohesive, and flexible signage system for the park. The system contains wayfinding and informational signage that is modular and multilingual to cater to the diverse audience base of one of New York City’s most popular tourist destinations.