What We Did
We’re excited to announce our redesign of Gretchen Rubin’s The Happiness Project website! Gretchen, the New York Times bestselling author of The Happiness Project, came to us last summer with a desire to build a stronger online presence for herself and her brand. (A big thanks to our dear friend Jacqueline Schmidt for recommending us and collaborating with us on the project!). We started by creating a complete brand language for The Happiness Project inspired by the look and feel of the book cover. This language was the foundation for a top to bottom redesign of her existing site, from design to programming. We re-organized the content to make it more accessible and easier to navigate as well as showcase all of the existing content. We also redesigned Gretchen’s other digital properties on Facebook, Twitter and email to align with the site and expanded brand. Cheers to Gretchen and her passion for sharing her happiness journey so generously with the world!