What We Did
- Brand Identity
- Digital Media
- Print & Environmental
Shouldn’t the tools of our trades be as smart and vibrant as the work they help us to produce? Entrepreneurs Ken Seiff (founder of Bluefly) and Chris Burch (cofounder of Tory Burch) saw an opportunity in the marketplace for high-design, affordable office products. And with Poppin, they launched their mission to bring happy back to the office.
We crafted the 360-degree brand experience for Poppin from the ground up. We recognized the need for potent messaging and smile-inducing visuals, and brought this idea to life across various touch points from the core brand identity to product ideation, Web design, and product packaging. We set the foundation and then collaborated with the internal Poppin team who implemented and developed new and exciting applications for the brand including the awesome shipping boxes below.
Soon after its launch, Poppin was celebrated in Inc. and Fast Company magazines and on Gilt.com and Daily Candy.