What We Did

  • Brand Identity
  • Digital Media

Project Details

With over four million unique visitors per month, Joanna Goddard’s blog, A Cup of Jo, has attracted loyal viewers and media attention with her authentic, down-to-earth voice and her fresh curatorial eye. Covering a range of topics including fashion, beauty, design, relationships, motherhood, and travel, A Cup of Jo has garnered accolades from Forbes (“Top 10 Lifestyle Websites for Women”), Babble (“50 Best Design Blogs for Moms”), and Lucky Magazine, which called it “the blog read by the entire fashion and beauty industry.”

Joanna sought a redesign that would make the site more consistent with her personal aesthetic while retaining the warmth and relatability her viewership has come to associate with the blog. Her goal was to be not only a destination for unique and engaging content but an online haven of contemporary calm and beauty as well.

We’re thrilled with the outcome of this redesign and we relished the opportunity to work with such a strong, beloved voice in online content.

What We Did
  • Brand Identity
  • Digital Media
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