What We Did
- Brand Identity
- Digital Media
Twist is a smart home startup that launched with an innovative, hubless lighting system with a built-in speaker designed to give you the best quality lighting and audio experience imaginable in a simple, elegant form. It is optimized to deliver the perfect type of light for the specific time of day with sound where you haven’t had it before.
We worked with the Twist team to design and develop their core brand identity, photography style, website design, and mobile app look and feel. It was important that these brand touchpoints, though in the tech startup space, felt human and approachable. We crafted these foundational elements to work together to tell the story of how they practically and efficiently turn a space you inhabit into a home.