Aeras is a nonprofit biotech advancing the development of new tuberculosis vaccines for the world. Aeras’ mission is to develop new TB vaccines that are affordable and accessible to all who need them. When we started our work with Aeras, the organization sat at a key point in its history and was poised to standout as one of the most innovative and impactful leaders in global health and vaccine discovery. With a refreshed brand and effective visuals communications, Aeras could embody the possibility and promise of its work and people.

Our task was to strengthen Aeras’ communications with a refreshed brand and consistent, professional and differentiated visual identity system. It was essential to reflect Aeras’ innovative work and to engage our target demographic of scientists, policy makers, academics, and other opinion leaders. We created a revitalized brand system that also included an information graphics system that enabled Aeras to distill complex data into communications that connected with our audiences. Our brand refresh approach focused on the cross-section between science and humanity and on the key brand themes of innovation and impact, global collaboration, leadership, and scientific possibility. The visual brand language starts with the professional yet warm Aeras logotype, the A logo mark that speaks to their collaborative approach as well as the progress and innovation of their work, and continues through the modern information graphics alongside beautifully human photography style.

We are thrilled to have had the opportunity to work with Kari Stoever, Simon Isaacs, Annemarie Leadman and the Communications team at Aeras to develop this new brand language that will support and strengthen Aeras’ critical and important work around the world to make TB history.