What We Did
- Brand Identity
- Digital Media
Project Details
StudioSystem by Gracenote is the entertainment industry’s most powerful database offering rich film and television information. We worked with core stakeholders and led them through a usability and design overhaul of the platform. We partnered with User Experience expert, Tamara Adlin of Adlin, Inc. to define clear measurable business goals and identify prioritized personas to truly understand the needs of our key users. This work set the critical foundation for our user experience and visual design work to come.
One of our key challenges was to appeal to StudioSystem’s wide range of users while making the most of the capabilities of this robust database. On the one hand, we needed to meet the needs of our power users; those who are using StudioSystem to run projects and make smart, data-driven decisions. Complex and advanced features like list-building, tracking, side-by-side comparisons, and advanced search needed to be readily accessible and best-in-class. On the other hand, we needed to accommodate and delight our users that are using the database to get snapshot information quickly, easily, and on-the-go.
Some of our User Experience work included: templated detail pages for actors, agents, agencies, films, and tv shows / series; industry snapshot pages for the latest up-to-date information in films, TV, and digital; unprecedented capabilities in Advanced Search to return highly targeted results for People, Projects, Companies, and Casting; canned and user-created lists and searches; box office performance comparison; custom event calendars and much more.
We were also tasked with revitalizing StudioSystem’s visual identity system. Given the importance of user experience for the project, it was fitting that the logotype was inspired by a central component in the user interface. The blue bar is a key indicator of selections made when using the database. The new identity reflects the platform’s deep pool of high-quality industry data and positions the company as best-of-breed within the competitive landscape.
